The Frontline Story

After a decade in fire and emergency services, there was one non-uniform item I always carried: a pair of sunglasses. Wearing a uniform limits the ways we can express our individuality, so I embraced sunglasses and began building a collection. However, during the rush to respond to alarms, my sunglasses often ended up lost, damaged, or destroyed. I knew there had to be a better way, and that’s how Frontline Optics was born.

Drawing on my experience in emergency services, I knew that building a business from the ground up would be a challenge. However, I approached each day with the same relentless determination that earned me my place in the fire department. It took time, but I successfully developed Frontline Optics into the brand it is today.

At Frontline Optics, we provide high-quality, durable sunglasses designed to withstand the unique demands of our profession. We source only the finest components to ensure our customers receive premium sunglasses without the inflated prices typically associated with designer brands. We understand that wear and tear are part of the job, which is why every pair is backed by our “No Questions Asked” Replacement Program.

But this brand is about more than just sunglasses. We proudly donate a portion of our revenue to the First Responders Children’s Foundation, supporting the families of our brothers and sisters who have made the ultimate sacrifice in service to our communities.

We know you have many choices when it comes to eyewear. Thank you for being here, and we look forward to helping you find your new favorite pair of shades. Welcome to the Frontline Family!